In addition to Norten, Jean Nouvel and Asymptote participated in the competition.
A distinctive feature of the project of the Mexican architect is the decision of the museum building in the form of a 180-meter tower. Thus, one of the conditions of the competition was fulfilled: the creation of a symbol of the city (the development of which, which is important, mainly consists of low-rise buildings).
Also, the jury, which included Frank Gehry, Peter Noever and Thomas Krens, attracted large areas of galleries in the Norten project, exceeding even those indicated in the assignment, as well as great flexibility in the layout.
At the moment, the task of the Guggenheim Foundation is to raise funds for construction - $ 150 million. When the skyscraper is completed in 2010, the Guadalajara authorities hope to repeat the “Bilbao Syndrome”, in which tourism revenues from the museum are multiplied, stimulating the local economy.
At the same time, previous similar projects of the Foundation were not crowned with success: the Guggenheim branch in Rio de Janeiro (architect Jean Nouvel) will not be built for political and financial reasons, the project of the Zaha Hadid Museum in Taichung, Taiwan has been postponed pending receipt funds.