So far, this is the first store selling exclusively clothes from the English designer Neil Barrett, but next year they will appear in Moscow, Hong Kong and Paris, and then in other major cities of the world. All of these boutiques will feature the interior of the Tokyo branch.
According to Barrett, Zaha Hadid's name was at the top of the list of architects for his new store, and he is happy that she agreed to work with him. For Hadid, this is the first project of a "trade establishment", although her portfolio already includes a mobile exhibition pavilion for Chanel.
The first version of the boutique project turned out to be so successful that it was implemented practically unchanged. The store's two floors are divided into zones with "furniture-sculptures" that act as showcases and shelves, and give the space an almost museum-like quality. These curved planes in white Corian echo the shape of the collars and cuffs of boutique shirts.
