NTV Headquarters: Seven Options

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NTV Headquarters: Seven Options
NTV Headquarters: Seven Options

Video: NTV Headquarters: Seven Options

Video: NTV Headquarters: Seven Options
Video: Как и почему закончилось «старое» НТВ / Редакция 2024, March
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The competition started at the end of October. Operators were Officenext, Projectnext and S. A. Ricci Project Management. 30 architectural firms applied for participation in the selection stage. Nine of them were invited to develop projects: UNK project, OFFCON, ABD architects, T + T Architects, Zaha Hadid Architects, IND Architects, Lifeforms, OFFISPROEKT, Arch group. The choice was made according to the portfolio and questionnaires developed taking into account the customer's requirements.

The finalists were faced with the task of proposing solutions for the design of several principal zones - the atrium, the office and the manager's office - of a television complex under construction with an area of 76,304 m² on the street. Novomoskovskaya.

The jury eventually presented seven concepts. The UNK project won. Now the bureau has the right to conclude a contract with the customer and develop a design project and working documentation for premises with a total area of 17 701 m² (atrium area, offices, common areas, food outlets and dressing rooms).

Below is the concept of a winner and six more finalists.

Winner

UNK Project

Corresponding to the TV theme, the interior turns into a "kaleidoscope of events" - the elevator shafts are dressed in a media facade, multifunctional cabins are equipped for focus rooms or meeting rooms, in the atrium there is a recreation area and VR, a place for holding events and briefings.

“We have defined the task of the atrium not just as separating the flows of visitors and employees - to a greater extent it is a kind of window into the world for the employees of the TV company,” explains Nikolay Milovidov, managing partner of UNK project. - A person can work in the studio for 12 hours, and he needs to go somewhere, understand whether it is day or night, and completely "reboot". This is what determined the rather delicate color scheme of the atrium and its zoning."

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    1/5 Design concept of the new headquarters of the NTV television company © UNK Project

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    2/5 Design concept of the new headquarters of the NTV television company © UNK Project

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    3/5 Design concept of the new headquarters of the NTV television company © UNK Project

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    4/5 Design concept of the new headquarters of the NTV television company © UNK Project

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    5/5 Design concept of the new headquarters of the NTV television company © UNK Project

Finalists

ABD Architects

The architects divide the office into formal and informal parts, as if combining the two sides of television in the interior: working on the set and watching television at home. Contrasting components will be combined using NTV's corporate colors and natural context.

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    1/5 Design concept of the new headquarters of the NTV television company © ABD Architects

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    2/5 Design concept of the new headquarters of the NTV television company © ABD Architects

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    3/5 Design concept of the new headquarters of the NTV television company © ABD Architects

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    4/5 Design concept of the new headquarters of the NTV television company © ABD Architects

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    5/5 Design concept of the new headquarters of the NTV television company © ABD Architects

Arch Group

The use of the diamond grid in the project not only integrates interiors with the architecture of the building, but is also a metaphor for the relay network and broadcast grid. The atrium in this concept turns into an art object - the semantic core of the entire complex.

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    1/4 Design concept of the new headquarters of the NTV television company © Arch Group

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    2/4 Design concept of the new headquarters of the NTV television company © Arch Group

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    3/4 Design concept of the new headquarters of the NTV television company © Arch Group

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    4/4 Design concept of the new headquarters of the NTV television company © Arch Group

T + T architects

The idea proposed by the architects allows the employees of the complex to take a break from the information overload in the natural environment. Moreover, the choice is in the forest or by the water (the architects divided the atrium into green and water).

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    1/4 Design concept of the new headquarters of the NTV television company © T + T architects

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    2/4 Design concept of the new headquarters of the NTV television company © T + T architects

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    3/4 Design concept of the new headquarters of the NTV television company © T + T architects

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    4/4 Design concept of the new headquarters of the NTV television company © T + T architects

Lifeforms

The main character of this concept is lighting, and the central and unifying element of the composition is the image of a house woven from light in the atrium zone.

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    1/5 Design concept of the new headquarters of the NTV television company © Lifeforms

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    2/5 Design concept of the new headquarters of the NTV television company © Lifeforms

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    3/5 Design concept of the new headquarters of the NTV television company © Lifeforms

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    4/5 Design concept of the new headquarters of the NTV television company © Lifeforms

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    5/5 Design concept of the new headquarters of the NTV television company © Lifeforms

OFFICE PROJECT

The concept metaphorically reflects all stages of the TV product production process, demonstrates the work of all divisions of the TV company. The atrium this time plays the role of an editorial table - information flow from all floors flows here.

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    1/5 Design concept of the new headquarters of the NTV television company © OFISPROEKT

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    2/5 Design concept of the new headquarters of the NTV television company © OFISPROEKT

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    3/5 Design concept of the new headquarters of the NTV television company © OFISPROEKT

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    4/5 Design concept of the new headquarters of the NTV television company © OFFISPROEKT

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    5/5 Design concept of the new headquarters of the NTV television company © OFISPROEKT

OFFCON

This project actively uses modern technologies - with the help of online visualizations and video mapping, architects create an interactive public space that reflects all the processes taking place in the life of the company.

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    1/5 Design concept of the new headquarters of NTV OFFCON

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    2/5 Design concept of the new headquarters of the NTV OFFCON TV company

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    3/5 Design concept of the new headquarters of NTV OFFCON

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    4/5 Design concept of the new headquarters of NTV OFFCON

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    5/5 Design concept of the new headquarters of NTV OFFCON

You can learn more about the competition on its website.

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