Quality, Precision, Excellence

Quality, Precision, Excellence
Quality, Precision, Excellence

Video: Quality, Precision, Excellence

Video: Quality, Precision, Excellence
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The Rolex USA headquarters will be built on the site of the current company building, where it has been located since the 1970s. The corner of 5th Avenue and 53rd Street in Manhattan is a prominent and prestigious place, for example, very close to the MoMA Museum of Contemporary Art and Rockefeller Center. This was taken into account by both the customers and the winner of the competition for the design of the future tower - David Chipperfield Architects.

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The building of 25 floors and 15.3 thousand m2 will accommodate a brand store, Rolex offices and tenants. A more original part of the program is also conceived, which is still described vaguely, as a reflection of "brand impressions" and "company interests".

Здание Rolex USA © David Chipperfield Architects
Здание Rolex USA © David Chipperfield Architects
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The restrained appearance of the building, according to the authors of the project, should symbolize the customer's loyalty to the ideas of “quality, accuracy and superiority”. Upon completion, the Rolex tower is slated to receive LEED Platinum certification.

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