A store with an area of about 200 m2 has opened in the VivoCity complex, which is considered the largest shopping center in Singapore. This is not just a showroom displaying Samsung-branded mobile devices: the new store is conceived as a kind of laboratory where innovative technologies are integrated into everyday life.
The trading floor is designed as a multifunctional multimedia space, where anyone can test gadgets and explore new opportunities for communication and knowledge of the world that modern phones and tablets are capable of offering to the user. It is important that visitors are not limited in the time during which they can explore the models they like, and are not required to end up purchasing them. In addition, each customer is free to choose whether he wants to get acquainted with Samsung products on his own or with the help of a seller.
Showcases and demonstration stands ("smart tables") are side by side with various thematic zones - information, service, cafe and even a children's corner, each of which has its own applications. So, for example, a drink in a cafe can be prepared according to your own taste using a special program, and in the service center you can not only download the recently released updates, but also, if necessary, diagnose and fix problems with the mobile device. There is also a multifunctional transformable space, which, with the help of mobile partitions, can serve as both a place of privacy and a venue for events. Each of the zones is trimmed with a different shade of blue - Samsung's signature color.
The key element of the store's interior is a special interactive panel called the Galaxy Super Wall, which not only displays news and videos about Samsung's new products, but also projected the moving silhouettes of visitors in front of it. As conceived by the architects, this is the best possible demonstration of the interaction of people and technology. The design project developed by OMA for the Singapore store will serve as the basis for Samsung Experience showrooms around the world.
A. M.
