In the summer of 2012, ABB, a leader in the production of power equipment and technologies for the electric power industry and automation, presented to the Russian market updated collections of switches and sockets for a wide range of applications: Basic55 and Busch-axcent. The modular design of Basic55 products with interchangeable decorative elements allows for more than 225 vibrant color combinations, and the original design of the Busch-axcent series with a "floating" frame will emphasize the originality of the interior.
The range of switches and sockets from ABB has been replenished with pastel shades. The 13 colors of the new Basic55 Trendline harmoniously complement the Baseline for bolder combinations. And 6 Busch-axcent decorative frames in discreet, warm colors round off the entire collection.
“The expressive range of the Basic55 collection, created by German architects and designers, fully reflects the spirit of modern life and is intended for those who love change. This line is able to satisfy even the most discerning taste - after all, the color combinations of decorative elements of switches and sockets can be changed to suit your mood, creating your own unique interior, - notes Oleg Volkov, ABB Marketing Manager in Russia. "And the white Baseline switch with a unique fluorescent insert that illuminates the contours of the central key in the dark will not only bring aesthetic pleasure, but also become an excellent light guide at night."
Two new modular computer connectors Cat5 and Cat6, adapters for connecting modern multimedia devices *, a waterproof SCHÜKO socket with a cover and IP44 protection class, functional covers for digital radio mechanisms, docking stations for Apple portable devices "Busch-iDock" and audio speakers. The decorative elements of these electrical installations can also be changed in accordance with a given color scheme of the interior.
“For connoisseurs of austere, laconic design with harmonious proportions, we have developed the Busch-axcent range of switches,” says Sergey Yugai, ABB Product Group Manager. - Due to the special design of the decorative frames, consisting of a white support element and a colored front part, a small "air gap" is formed between the wall and the cover plate. The play of light and shadow cast by the switch on the wall surface creates the effect of a "floating" frame, highlighting the switch and bringing lightness and airiness to the interior. Such a technique turns a seemingly simple switch into an active element of the interior, which will add accents and give it sophistication and originality."
Now the Busch-axcent collection is presented in 12 colors of interchangeable decorative frames: from bright and saturated to a discreet range of shades of gray, black, coffee, beige and red. A special novelty is a natural white glass frame that will tactfully fit into any interior.
Updated collections of ABB switches and sockets are already available for sale in Russia.
* multimedia connectors VGA, HDMI, USB, audio connectors RCA and 3.5 mm TRS mini-jack
Company information:
ABB (official site - www.abb.com) is a leading supplier of power equipment and technologies for the electric power industry and industrial automation. We improve production efficiency while reducing our environmental impact. The ABB group of companies does business in 100 countries and employs approximately 145,000 people.
ABB Russia has 27 sales and service offices and 5 operating production sites. The company employs around 1,300 employees in Russia.
