The architects' vision is based on "LEGO values": openness, quality and sustainability of all types. The project was developed with the participation of the employees of this toy manufacturer.
The complex will have the so-called LEGO People House, where employees will be able to communicate informally, hold various events, and so on. Also, this "people's house" will become a space for receiving guests of the headquarters, including employees of the company from abroad.
A bright and spacious atrium will be located in the center of the complex, and a public park will be built around. There are collaborative workspaces, LEGO-inspired motifs, and more.
The new building is part of the company's plans to expand its campus. The number of its employees is constantly growing, now it employs 17,000 people, of which more than 4,000 are based in Beelunn, and in 2015 alone, 250 new employees appeared there.