SIEGENIA opens the Premier Week at MOSBUILD with a bright new project! From 2 to 5 April at the Architectural Arena, the Group of Companies will present a premiere project for the hardware industry: a virtual reality (VR) program to demonstrate high-margin products - portals.
How to evaluate PORTAL HS in the interior without leaving the exhibition
VR is a technology in which the user is completely immersed in the simulated space: he can move around it and interact with objects. Wearing a helmet in the SIEGENIA VR territory, you will find yourself in a country house, the main functional and design element of which is PORTAL HS. You can walk around the interior, open and close the sash, go to the terrace and return to the house.
The program provides two options for managing the portal: from the handle and through the application on the smartphone - try and evaluate both scenarios. This is a unique feature that is not available on a standard exhibition sample.
High quality modeling and the latest equipment will create a complete impression of being in the house and even convey the feeling of manually operating the sash.
Technical aspects will not be overlooked. VR will show the work of the PORTAL HS hardware system, which plays a vital role in creating comfort, but is hidden from view in everyday life. The action of the fittings cannot be imagined without disassembling the portal. Here we will show how the mechanisms work in the installed portal, and the virtual guide will tell you about the properties and advantages of the fittings.
Advantages of VR for the hardware industry
VR is an effective alternative to standard display structures and traditional sales tools like videos and portfolios. When a user puts on a VR headset, most of their senses are involved. It becomes possible not only to demonstrate, but to make the consumer feel the benefits of "glass walls". The spectacular glazing from floor to ceiling, the flow of natural light, the combination of the interior with the surrounding nature and the comfort of a barrier-free passage - earlier all this could be seen only after arriving at the finished object. VR is becoming a powerful experience marketing tool, applicable not only to exhibitions but also to trademarketing.
This innovative SIEGENIA solution can scale a wide range of activities: working with architects, negotiating with partners, training staff and selling to end users.
VR as a strategic business tool
Initially, virtual reality was popular mainly in computer games. However, since 2017, companies outside of this industry have started using VR to generate economic benefits. For example, the use of VR to demonstrate apartments to potential buyers, where the customer can evaluate the interior and select finishing elements, can reduce the time for creating the final visualization by 30-50%, in particular by reducing the number of errors. In construction, virtual reality allows you to plan aspects of a project, reduce costs, increase safety and speed up processes.
In Russia, the development of augmented and virtual reality is included in the list of the main tasks of the Digital Economy program, approved by the President of the Russian Federation. one.
Check out the new VR opportunities in the CO2 hardware industry on April 5th at the MOSBUILD Architectural Arena, VR SIEGENIA territory.
We will be glad to meet you!
