The manufacturer of professional construction tools Hilti and Vse Instruments.ru have entered into an agreement on strategic partnership in Russia - 9 million buyers, including over 500 thousand legal entities, will be able to appreciate its advantages. The agreement envisages two areas of cooperation: the sale of Hilti tools and consumables, and in the near future - a short-term lease, in this category the Hilti brand will be exclusively represented.
Since January 2021, the All Instruments.ru website has presented more than 1,400 items of a European supplier, mainly from the categories of power tools and accessories. Thus, All Instruments.ru has become an authorized Hilti partner with the most affordable brand line of products that can be received with delivery in 24 hours. The monthly audience of the Internet hypermarket reaches 19 million visitors. In the first 10 days, more than 250 clients of All Instruments.ru placed an order for Hilti products: 60% fell on tools and equipment, 40% on consumables.
According to Vse Instruments.ru, on average in the market today, online accounts for 29.2% of the turnover of all power tools. At the same time, the company Hilti Russia, operating under the direct sales model, already sells more than a third of its products online through the official website hilti.ru. Due to the trend of moving sales of professional tools to the Internet and increasing the availability of professional Hilti products for private craftsmen and teams who purchase them as individuals, as well as small construction companies that are accustomed to ordering equipment comprehensively from one supplier, the partners plan to increase the share of the online power tool market as a whole. up to 37% during the year.
According to the reputable British company Off-Highway Research (OHR), specializing in marketing research, the global construction equipment market has shown a long-term growing trend - on average 3-4% per year over the past 10 years. According to the British, in 2020. the global turnover of the equipment market amounted to more than € 950 million. At the same time, the growth of the construction equipment rental market is even more dynamic: over the past 10 years, the income of the top 100 largest companies has more than doubled and exceeded 54 million euros in 2019, and by 2024. will reach € 75 million
“The Hilti brand is well known in the market for professional solutions and tools, thanks in large part to its high quality and its own fast tool repair service, which is why we have been waiting for this agreement for a long time. Together we enter a highly potential market for the sale of services and goods with a quality product, so that even small clients can use it when they need it. Also, in the near future, in partnership, we will develop the direction of renting a professional tool, which, according to market experts, will be in high demand. We will be happy to create a new experience for Hilti users thanks to our developed retail network, infrastructure, expert and client base,”says Viktor Kuznetsov, General Director of Vse Instruments.ru.
“If we talk about the rental business, our main focus is long-term cooperation with key clients. For this we have our own Fleet Management program. But we see in the market a need for a rental service for a short period. This step is in line with our business strategy: we are focused on increasing market share and increasing the availability of products and solutions for private craftsmen and small construction companies. Through the new partnership, we will get closer to these customers and contribute to their productivity growth,”comments Jiří Jindrak, Vice President Marketing, Hilti Russia.
