ArtPlay Moves To Yauza. With Extension

ArtPlay Moves To Yauza. With Extension
ArtPlay Moves To Yauza. With Extension

Video: ArtPlay Moves To Yauza. With Extension

Video: ArtPlay Moves To Yauza. With Extension
Video: МОЙ НОВЫЙ РУЛЬ ARTPLAYS для PS 4 и Xbox One 2024, March
Anonim

The ArtPlay Design Center has undoubtedly become an event in Moscow's cultural life. It was one of the first Russian experiments to convert an old factory into offices, conceived in the late 1990s and opened to tenants in 2003. The idea turned out to be very attractive for at least three reasons. Firstly, it was a very neat reconstruction - everything that could be preserved, including the joinery of the window frames. Secondly, it was the reconstruction of the Krasnaya Roza factory, not unknown to the Soviet people, named (now not everyone knows) in honor of Rosa Luxemburg herself, and not at all because of the roses on the factory silks.

And finally, the main thing is that the factory has turned not just into offices, but into artistic spaces, workshops for architects and designers. Here, architects' studios coexist with sellers of various accompanying materials, as well as exhibition halls, spaces for photography and others, striving to organize a "full cycle" - one in which it is convenient for architects to work without leaving the studio. Here, for example, is the studio of the AB group of Andrey Savin, Andrey Cheltsov and Mikhail Labazov - who have held their exhibitions here for several years.

ArtPlay was an experiment in transplanting the Western experience of arranging art galleries and studios in old factory buildings on Moscow soil - the historical building is preserved, and artists and architects get in it relatively cheap and at the same time stylish and original factory spaces with high ceilings and different "chips" in the form of a rough texture of brick and concrete walls. This is how, for example, the famous Tate Modern gallery in London is arranged.

The art scene is sensitive to Western experience, and the example of ArtPlay was not slow to multiply in Moscow. Over the past 4 years, a Winery and a Yakut gallery in the gas-holder tower have appeared - both near the Kursk railway station. Now the ArtPlay center is moving to the same place - to the Yauza embankment, to the building of the Manometer plant.

The fact is that from the very beginning it was known that in 2008 the dyeing shop of "Red Rose" (building No. 1) will be completely dismantled and a new office building, designed by Sergey Kiselev, about which we have already written, will appear in its place. This building will be a reproduction of the "shed building" with its triangular lanterns and a jagged brick façade facing Timur Frunze Street, which now occupies the center of the design. However, rent in a newly built building will be more expensive. Now it will be class "A". In fact, ArtPlay was originally created as a temporary phenomenon. He fulfilled his function - he attracted maximum attention to the "Red Rose", and now he must move.

The building into which ArtPlay is moving is three times larger than the "shed building" on Timur Frunze Street (total area 35,000 sq. M). Built in the 1970s. The Manometr plant, of course, is inferior to the Red Rose in terms of historical texture, but this building is large, well preserved and very light. The typical building of "Manometer" will be reconstructed with the same care, adding to the overall gray tone several branded red accents, indirectly and remotely reminiscent of the old brick ArtPlay.

The new ArtPlay on Yauza is in a good place. First of all, Winzavod is nearby, which after reconstruction according to the project of Alexander Brodsky has become a cult place. Well-known Moscow gallery owners have moved here, festivals, presentations, lectures, etc. are held here - and all this is within walking distance of the new ArtPlay. In turn, the authors of the ArtPlay project on the Yauza also promise to turn the former factory area into a bohemian area like Greenwich Village or Monmatra.

Meanwhile, there are still many empty buildings near ArtPlay, in connection with which the organizers hope that architectural workshops will probably rent them and that after a while “a whole settlement with clubs, workshops, exhibition halls will grow in the neighborhood of ArtPlay., restaurants and cafes”. Probably, all together will complete the transformation of the area between the Kursk railway station and Yauza from industrial to artistic. The neighborhood of the Spaso-Andronikovsky Monastery, which stands at a distance on the opposite bank of the river, is also pleasant.

Continuing the idea, which was started in the existing (now "old") Artplay, in the new one they are going to create all conditions for the interaction of tenants. Class of offices - "B +", the rate for Moscow is not high - for architects declared $ 600. per meter per year, for subcontractors 700. In addition, only "profile" tenants are accepted (others are not allowed) - architects and those who are associated with them. To improve cooperation within the center, various innovations have been invented - in particular, an electronic database or the ability to rent an office or conference room for one hour or a day - for comfortable meetings with the customer. The possibility of renting offices of various sizes has also been conceived - from a small room of 18 sq. m (this is the minimum) up to a 700-meter studio. Unprofitable showrooms should be replaced by small demo offices working with catalogs and databases. The main thing is that all persons involved in the construction process - architects, designers, suppliers, customers and subcontractors will be able to work with each other, as they say, without leaving the cash register. The experience of such a creative "hostel" was successfully tested in the old ArtPlay, where tenants - architects and design bureaus appreciated all the comfort of teamwork, when there is always everything you need at hand.

That is, in the new ArtPaly everything will be the same as in the old one, but only bigger - numerous shops selling designer furniture, exhibition halls, architectural and design bureaus, bookstores and cafes, spaces for exhibitions and theatrical performances, plus additional opportunities for holding even such large events like international festivals. According to the heads of ArtPlay themselves, the new center on the Yauza should become "a prestigious club of participants in the architectural and construction market." However, prestigious does not mean transcendental, on the contrary, the new ArtPlay promises to be extremely democratic towards professional ones. Perhaps, after some time, a "town of architects" will grow on the Yauza. The opening of the new building of the ArtPlay Center is scheduled for spring 2009.

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