Normal 0 false false false RU X-NONE X-NONE MicrosoftInternetExplorer4 Philips presented innovative lighting solutions at the 17th exhibition of architecture and design "ARCH Moscow", and on the opening day of the exhibition On the opening day of the 17th exhibition of architecture and design "ARCH Moscow "Rohir van der Heide, Vice President of Philips Design and Chief Designer of Philips Lighting Solutions, gave a lecture on" Imagination as a Survival Tool."
In the modern world, where the development of technologies among competing companies is approximately at the same level, it is design that allows you to express the identity of a product or object and, ultimately, distinguish them in the eyes of consumers. The call of the world-famous Dutch designer is to work on your imagination, to conjecture reality, they are not afraid to mix opposites in their projects - old and new, natural and man-made, plants and concrete.
Later, at the master class "Areas of Application of Light in Building Design," Rohir van der Heide discussed open innovations with Russian lighting specialists and architects, as well as the further development of the symbiosis of design and technology. Thanks to modern technologies, in particular LEDs, a holistic approach to building design is becoming feasible, in which light is not only lighting, but also one of the main design elements, as well as a factor influencing human health, well-being, productivity, inspiration and sustainability. development.
“The use of light in architecture and design perfectly reflects the concept of the ARCH Moscow exhibition this year -“Identity”. Modern lighting solutions give room for creativity and implementation of the most daring ideas, both in outdoor and interior lighting, - said Rohir van der Heyde. “However, in modern architecture, the functions of light have expanded from standard space lighting to creating a comfortable and supportive environment that will become a source of inspiration and peace of mind for citizens and office workers. Designing buildings and premises today requires an integrated approach that includes taking care of the health and well-being of the people who will live or work in them."
Philips LED lighting solutions on display at the show open up unique opportunities for creativity and ambience. Harmoniously complementing the interior, light sources can themselves be an art object. The use of LED technology also guarantees significant reductions in energy consumption and operating costs.
Co-designed by Philips and Kvadrat Soft Cells, light wallpapers create a cozy and relaxing atmosphere in offices, halls or lounges. The noise-reducing and echo-absorbing fabric creates a comfortable acoustic environment, while the dynamic image provided by the LEDs captures the attention of guests.
The installation, co-developed by Philips and Fred & Fred, is as if folded from glass blocks into an animated wall, it can both play pre-programmed content and become interactive. Each "pixel" of the design consists of an optical element patented by Fred & Fred and integrated Philips iColor Flex technology, which allows for the transmission of both color and monochrome images. This art object, specially created by Umberto Giraudo, a teacher at the British Higher School of Art and Design and curator of the Industrial Design program, based on Philips Color Kinetics, emphasizes the potential of LED light sources and reveals the full range of their possibilities.
Philips Color Kinetics LEDs The Philips Color Kinetics range offers a wide range of professional lighting solutions to create unique architectural looks. LED technology allows you to emphasize the features of the building, favorably shading design elements or mesmerizing with the play of colors and shades. At the same time, LED solutions meet high energy efficiency and sustainability standards.
Philips LED designer luminaires Philips LED designer luminaires combine innovative design with energy efficient technologies. LED solutions open up new possibilities for creating a pleasant and comfortable atmosphere in offices, restaurants and hotels through the integration of dynamic lighting.
For more information, contact your Philips representative:
Nazim Turdumambetov Director of Corporate Communications Philips in Russia and the CIS Tel.: +7 (495) 937-93-00, ext. 105, fax +7 (495) 937-93-59 E-mail: nazim.turdumambetov@philips. com
Ksenia Shustova Corporate Communications Manager Philips in Russia Tel.: +7 (495) 937-93-00; fax +7 (495) 937-93-59 E-mail: [email protected]
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global health and wellness company dedicated to improving the quality of life through continuous innovation. As a global leader in healthcare, consumer products and lighting, Philips is people-centered in its technology and design solutions. The needs of consumers and the principle of "reasonable and simple" are at the heart of all the company's developments. Philips is headquartered in the Netherlands and employs 122,000 people in more than 100 countries around the world. Sales in 2011 were € 22.6 billion. Leading the way in cardiology, emergency and home care, energy efficient lighting solutions and innovative lighting systems, and consumer personal care products, setting high standards in shavers, personal care, and portable entertainment., as well as devices and products for the care of the oral cavity. For Philips news, please visit
