Especially for the capsule collection, the brand's designers have developed prints, each of which reflects certain aspects of the world of architecture and design, an integral part of which is the world heritage of the Roto brand, which is celebrating its 80th anniversary this year.
The first print is a continuation of the plot of the entire autumn-winter collection - reflections on the theme of the East - comics, hieroglyphs, calligraphy. Together with the anime characters SORRY, I’M NOT opens a window into the mysterious world of Asia. The hieroglyphs on the T-shirt are a kind of homage to the Roto advertising campaign “What Moves Your Window”.
The second print is addressed to the Louvre in all its versatility. Every day, thousands of people discover the space of one of the most famous museums in the world. The fact that the window systems of the iconic pyramid of glass weighing more than 180 tons are fitted with Roto fittings, alas, remains little known. SORRY, I’M NOT decided to remind about this, offering his vision of both the Louvre itself and the pyramid by Yo Ming Pei, transferring it to T-shirts.
The collaboration of ROTO FRANK and SORRY, I'M NOT, embodied in the capsule collection of T-shirts, became a logical continuation of the Roto Dialog project. Within the framework of the project, the company supports masters of their craft - artists, architects, designers, who, in turn, find new ways of visualizing and projecting the Roto brand onto the already familiar surrounding objects.
