Good news from ROCKWOOL!
On November 15, 2012, within the framework of the XIV Official ceremony of the national award "PRODUCT OF THE YEAR", a new generation insulation Light Butts SCANDIC from ROCKWOOL received a special award "For innovation and quality in energy-saving technologies." The product has earned the honorary title due to its revolutionary characteristics, high quality and popularity among consumers.
The PRODUCT OF THE YEAR competition, based on the results of which the most popular consumer goods are determined, has been held in Russia for more than ten years. The competition is organized jointly with the Moscow International Business Association with the support of the Chamber of Commerce and Industry of the Russian Federation, and the award's partners are leading research companies - Nielsen and Synovate Comcon. The victory of a product in the corresponding nomination indicates a competent marketing promotion strategy and, as a result, the recognition of the product by the consumer. “Receiving the“PRODUCT OF THE YEAR”award is an undoubted success for a product that appeared on the market relatively recently - in May of this year. The development of the novelty was carried out taking into account consumer preferences and wishes, and, of course, we are pleased that our customers have managed to appreciate the new qualities offered by Light Butts SCANDIC,”comments Irina Sadchikova, Marketing Director of ROCKWOOL Russia.
And in November 2012, at the ROCKWOOL plant in Yelabuga, a half-million pack of this revolutionary insulation was produced. The product was presented at the end of April, and in May it began selling all over Russia. In just a few months, Light Butts SCANDIC proved that innovations are in demand in the modern thermal insulation market.
Light Butts SCANDIC represents a new generation of thermal insulation, which has no analogues on the Russian market. High quality of stone wool fibers, compression up to 60%, and, consequently, savings on transportation, availability of two sizes of packaging, bright colorful design - these and other advantages of the product distinguish it favorably among other insulation materials. In addition, Light Butts SCANDIC, like other Rockwool solutions, contributes to improving the energy efficiency of buildings and structures, fire safety, effective sound insulation and creating a comfortable indoor climate.
Consumers have already managed to see the advantages of product compression - now the logistics costs have been reduced by 2-3 times, and the choice of two pack sizes - 800x600 or 1200x600 - makes it possible to transport material both in large vehicles and in the trunk of a passenger car.
Scandinavian quality, incomparable comfort and ease of use, as well as proven durability (the service life of the insulation is at least 100 years) made Light Butts SCANDIC a new hit from the world leader in the production of stone wool insulation - the Danish company ROCKWOOL.
You can find out how easy and convenient it is to use the Light Butts SCANDIC insulation by watching a video about the advantages of the product, as well as a series of the video project ROCKWOOL Insulation School dedicated to the installation of Light Butts SCANDIC.
About company
The ROCKWOOL CIS division is part of the ROCKWOOL Group of Companies - the world leader in stone wool solutions.
The products are used for insulation, sound insulation and fire protection and are intended for all types of buildings and structures, as well as for shipbuilding and industrial equipment. ROCKWOOL provides consulting services in the field of energy efficiency of buildings, supplies system solutions for facade insulation, roofing and fire protection, decorative façade panels, acoustic suspended ceilings, acoustic barriers for road noise protection and anti-vibration panels for railways. Russian production facilities ROCKWOOL are located in Zheleznodorozhny, Moscow Region, Vyborg, Leningrad Region, Troitsk, Chelyabinsk Region, and SEZ "Alabuga" (Republic of Tatarstan).
For more information on the implementation of engineering and design solutions with Rockwool, see the objects of leading Russian and foreign architects.
