In 2015, the world-renowned manufacturer of ceramic coatings, sanitary ware and furniture PORCELANOSA Grupo took part for the first time in the international construction and interior exhibition BATIMAT RUSSIAheld in Crocus Expo IEC from March 31 to April 3.
In pavilion 2, the PORCELANOSA Group demonstrated not only ceramic tiles, but also sanitary ware, furniture, and natural materials. The spaces were ready-made kitchen and bathroom furnishings that elegantly combined products from all eight brands within the group of companies: Porcelanosa, Venis, Gamadecor, Systempool, Noken, LʼAntic Colonial, Butech, Urbatek. The PORCELANOSA Grupo stand was recognized by the organizers of the BATIMAT RUSSIA exhibition as one of the best.
Factory Porcelanosa presented to the guests several vintage models (Dover, Barcelona) and an expanded range of floor and wall ceramic tiles. Factory Venis presented embossed ceramic wall and floor coverings of the Newport and Baltimore series. This year the brand Butech paid attention to the traditional colors of the profiles. Among those presented at the exhibition were a matte black profile that meets the latest trends, new series of the collection with Swarovski crystals, but in a smaller format.
Kitchen and bathroom furniture manufacturer Gamadecor demonstrated a kitchen made of wood and marble from the Emotions series, a Flow and Dess sink, and a Ciclo bathroom furniture. Among the new products of the company LʼAntic Colonialspecializing in natural materials, the Faces bathroom collection by designer Ramon Esteve was shown. Noken presented a new collection of Chelsea sanitary ware, d u shi (including the new Concept series), as well as popular sinks and bathtubs made of new materials.
The range of colors for KRION® material has been expanded again from Systempool: Added Luxury and Nature colors. KRION® has become an integral part of many sections of the PORCELANOSA Grupo stand - as accessories and as integral parts. Products Urbatek the center pillar of the PORCELANOSA Grupo booth was decorated. A solid sheet of Travertin technical porcelain stoneware was used for the front desk cladding, and the Stuc collection on the floor. The walls of the central area were decorated with the metallized Rust XLight collection.
March 31 at the PORCELANOSA Grupo stand, a press conference was held for specialized publications and online resources. Architectural and interior journalists were able to get acquainted with the main trends and the latest developments.
March 31 at the end of the press conference, the journalists attended a closed presentation of the flagship mono-brand salon of the PORCELANOSA Grupo in Moscow. Press representatives were the first to see the new showroom ZODIAClocated on Marshal Zhukov Avenue, 38, building 1. After the welcome buffet, the commercial director of the ZODIAC Interior & Ceramics group of companies, Marianna Bandik, conducted an excursion for the very first guests of the salon. Products from all eight brands of the PORCELANOSA Grupo are located on two floors of the showroom, and a separate space was allocated for the innovative material KRION®. Showroom with an area of more than 800 m2 represents complex design solutions, in it over 30 “living interiors” are organized, demonstrating this very tile in a ready-made environment.
April 1 within the framework of the event of the interior salon Chateau de Wessel the presentation of the showroom of exclusive Gamadecor kitchens from the PORCELANOSA Grupo took place. The guests of the Château de Wessel were able to get acquainted with four models of the Gamadecor products. The exposition includes the Emotions model presented at the BATIMAT RUSSIA exhibition.
2 april the official opening of the salon took place ZODIAC … The celebration was attended by over 250 representatives of the professional architectural and design community. In a solemn atmosphere, the President of the PORCELANOSA Grupo, Sylvester Segarra, presented the General Director of ZODIAC Interior & Ceramics to Mikhail Borisovich Bandik a certificate confirming the partnership between the two companies. After the official part, an entertainment program awaited the guests: flamenco, illusionist and treats, some of which were located on the bar counter, completely made of artificial KRION® stone.
About the PORCELANOSA Group
The PORCELANOSA Grupo was founded in 1973, has more than 40 years of experience and is present today in more than 100 countries around the world. It is now one of the most internationally recognized Spanish corporations, according to a study published by the consulting firm Pricewaterhouse Coopers and the Financial Times.
PORCELANOSA Grupo products are used by many celebrities, in particular, the group of companies is the official supplier of the British Royal Court and the holder of the Royal Certificate of His Majesty the Prince of Wales.
The PORCELANOSA Grupo started out exclusively with the production of ceramic tiles. Today, the eight companies in the group offer a wide range of products, from kitchen and bathroom equipment to advanced design solutions for modern architecture.
