For 20 years, Metal Profile has firmly held a leading position in the market for processing thin sheet steel, confirming, according to the results of 2015, the title of the number 1 company in the world for the production of steel roofs and facades¹.
The Company's product range includes a wide range of corrugated sheets and three-layer sandwich panels, sandwich panels of element-by-element assembly, various types of steel cladding and substructures for hinged ventilated facades, metal tiles, several types of drainage systems, roof safety elements, a large list of related products, shaped products and fasteners … The total capacity of 17 factories located in the cities of Russia, the Republic of Belarus and the Republic of Kazakhstan allows processing over 1.5 million metal per year. The company is included in the annual rating of “200 largest non-public companies” by Forbes magazine.
To achieve ambitious goals and confidently support leading positions, we develop and introduce new technologies and approaches to building business processes. … By introducing innovative solutions and communication models in the steel roofing and facade market, we create unique products and services that meet the needs of each client.
Since December 2016, Metal Profile has launched a rebranding project that will have a significant impact on the Company's activities in the next few years.
All our aspirations, accumulated experience and far-reaching plans are reflected in the new corporate identity of the Company, which reflects a dynamic, modern and customer-oriented business approach. By combining two leading business areas: for private and corporate clients, taking into account their opinions and predetermining market trends, we create a brand that we are proud of.
The new corporate logo of the Metal Profile Company was inspired by the image of a house with a double roof. This image corresponds to the Company's business strategy, where the main brand unites its two leading directions.
The new main color palette of the Metal Profile Company, in which there are bright, vivid and memorable colors, reflects a customer-oriented approach and increases brand awareness.
External changes: - new logo, corporate identity, re-styling of sales offices, web-interface - are a reflection of large-scale internal changes that will take place in the Metal Profile Company. They are based on a business development model focused on the interests and needs of all customers.
We understand that conquering the tops of the construction sector is not possible without daily work on the modernization and optimization of internal business processes, without anticipating the needs of customers, without introducing uniform quality standards for the services provided. These functions are becoming the drivers of growth and development of Metal Profile in the near future.
Our team includes about 4500 employees employed in 17 factories in the cities of Russia, the Republic of Belarus and the Republic of Kazakhstan, producing high-quality materials every day for the construction of private houses, multi-storey buildings, sports complexes, industrial facilities. Together we create something that future generations will use and be proud of.
¹ Based on data from August 2016 market research of coated steel sheet building materials All-Russian Public Opinion Research Center VTsIOM.
