The executive director of the Fantalis company, which specializes in design and construction work, Anton Basin, in his recent interview spoke in detail about the role of marketing research and the formation of a clear business concept in the design of hotel business facilities, shared his thoughts on common mistakes of businessmen, opening hotels. During the interview, special attention was paid to the formation of the terms of reference, investments and other issues.
According to the director of Fantalis Group of Companies, the first and most common mistake of people who are eager to start their hotel business and apply to the company for project documentation is the desire to make a hotel for all types of clients at once. Targeting the broadest audience is a mistake that can lead to the financial collapse of the business or its unprofitability in the future.
Already at the stage of concept formation and even more design, the owner of a hotel or hotel should clearly understand what circle of potential clients he is interested in - it can be businessmen and entrepreneurs, foreigners, family clients, athletes, but not all at once. It is equally important to consider the solvency of the target clientele. If we make a hotel “for everyone”, it will not be possible to create an establishment that will take into account the requirements of at least one group of clients. In addition, a biased understanding of the goals for whom the hotel is being created, the desire to please everyone, as a result, translates into huge non-recoupable expenses, endangers the safety of customers with children, and so on.
At the design stage, it is important to have marketing research data that will show which hotel is generally profitable to build in a specific city and a specific area of this city. It is critically important to determine which rooms will be in the hotel, what pricing policy the hotel will adhere to, what infrastructure and entertainment will be in the institution, so that the rooms do not stand idle and the hotel brings profit to the owner.
Basin said that for some reason many potential hotel owners want their establishment to have everything - several restaurants, their own shops, huge conference rooms, swimming pools and fitness rooms. And all this remains unclaimed in the future and only occupies an area that could be monetized by leasing, for example. No fewer mistakes are made at the planning stage of technical and administrative premises. But the efficiency of the work of the staff and the comfort of the hotel guests, the level and time of return on investment, depend on how correctly the project is thought out.
You can get detailed information on the above issues from the video interview, as well as by contacting the company's employees on the official website - www.fantalis.ru.
Fantalis Group of Companies - provides services such as:
Business planning
Design
Audit
Management consulting
Marketing research
General plan
