UNStudio worked alone on the interior of the department store, and their compatriot, designer Rogier van der Heyde from Arup Lighting, was invited to collaborate on the facade. It was about reconstruction, since the concrete box of the building dates back to the 1970s.
Van der Heyde, according to the architects' plan, covered the entire outer surface of the building with small LEDs capable of transmitting 16 million colors. They are hidden behind 4340 rimmed glass discs. Each of these disks acts as a pixel for a giant façade screen.
The walls of the building shine during the day and glow at night. All lamps are controlled by a computer, and the designer can remotely - via the Internet - change images and text on the walls of the store with a frequency of 20 times per second.
The volatility of the facade of the shopping center turns it into a metaphor for fashion. “I wanted to make it trendy, lively and fickle - an ocean of fading flowers,” explains van der Heyde. "This is a new type of architecture, a shopping center that constantly demonstrates itself in a new way."