A busy site was chosen for the construction of a new facility, intensive shopping therapy with a total area of 50,000 sq. m - Novo-Sadovaya street in the northwestern part of the city, from which in the near future they are going to make a trade Broadway, from where it will be possible to get directly to the center of Samara.
The most attractive and unusual side of the new mall is oriented towards this street - the fully glazed corner of the building with the main entrance, organized in the form of a two-story atrium. Above the entrances there are canopies suspended on thin metal cables, emphasizing the weightlessness of the structure. Otherwise, the facade is a continuous row of illuminated advertisements facing the cars driving along Novo-Sadovaya.
Inside, the architect organized a transparent promenade in such a way that from the outside we clearly see how the streams of people are divided right at the entrance to the building - some follow into the depths of the retail spaces, others - to the second level. The philosophy of architecture of Jurgen Willen is the philosophy of directing the behavior of visitors to an architectural object - in the Samara shopping center, he separates the streams of buyers at each level by architectural means.
The original dynamic roof structure sets off the traditional volume of the shopping center. It resembles a huge transparent "springboard" brought up outside the main volume. This architectural technique looks impressive, somewhat reminiscent of the dynamic silhouettes of the exhibition pavilions of constructivism. The main elements of the internal structure are the spaces of the passages covered with glass vaults of the classical cylindrical section. Along them, in two levels, the main movement of buyers takes place in many shops. Through the through atrium spaces, designed in the form of oval "wells" between the ceilings, a free flow of rooms between floors is ensured.
Jurgen Wilen tried to make the architectural and planning concept of the shopping center flexible and convenient for tenants. As for the visitors, the Samara shopping center, called by the developers nothing more than "elite", must satisfy the highest demands.
