At Paris Fashion Week 2012, Chanel will perform in a somewhat unconventional way: legendary designer Karl Lagerfeld invited Zaha Hadid to design the show, who turned the Grand Palais catwalk into a giant seashell.
The spectators are seated in the same "waves" along the wavy walls, like the shell of this shell. The snow-white podium imitates the seabed and is lined with images of giant white corals and inhabitants of the underwater depths. The models, instead of moving in a straight line, will wander among these scenery in different directions, as if they are really moving in the water column.
This is not the first time Lagerfeld has turned a fashion show into a striking performance. His collaboration with Zaha Hadid, by the way, known for her passion for fashionable clothes and the industry in general, for which she repeatedly developed store designs, began back in 2008. Then Zaha designed a pavilion for the Chanel Mobile Art traveling exhibition, inspired by the design of the famous quilted bags Chanel. The pavilion resembled a spaceship containing a miniature world - almost like a snow-white shell from the current project, containing a podium and its real and imaginary inhabitants.
N. K.
