Very soon we will plunge into the magical exhibition world of the grandiose iSALONI show in Milan. We will plunge the whole next week - from April 14 to April 19! By the way - the weather will be excellent: + 20 + 22 degrees!
Visiting such a huge number of all kinds of stands is extremely tiring and it will take a lot of time. How can we avoid this?
The Archstudio company gives some valuable advice on which factories' stands should just be included in the mandatory MUST HAVE (or MUST GO) visit program of any self-respecting professional.
Let's start with the first pavilions (entrance from Pho Fiera metro station). So:
PAVILION 7 (left in the direction of travel): STAND C19 of the famous FIAM ITALIA factory. Here you will find a completely new collection in glamor style called VEBLEN, created by the famous designers Marzia and Leonardo Dainelli, who created the most successful collections for the EGO factory.
We ask you to go back a little bit (you have not had time to go far)
- to PAVILION 1 (also on the left), where they are waiting for you:
STAND A01 / A05 with mirrored masterpieces of true Veneto - ARTE VENEZIANA factory. The new RIVALTO collection by designer Giovanni Luca Ferreri, inspired by Mother Nature herself, will be presented here. It was his design lectures that were recently held with such success at the Central House of Architects on Granatnoye in Moscow.
STAND L12 of the VG accessory factory - as always, a huge selection of the newest accessories and items for interior decoration.
On the right side in the direction of travel:
PAVILION 6, where you will see 3 famous brands at once -
STAND C23 / D20 from the CACCARO factory with a presentation of new and inexpensive (which is especially important now) storage systems for night and day zones.
STAND F36 of the famous TISETTANTA factory (cabinet furniture), which has occupied and continues to occupy a leading position among the top manufacturers in this segment. There will be tons of new models and very interesting finishes!
STAND E32 from the L'ORIGINE factory, where you will see modern classics in all their glory and understand that large projects in a restrained classic style (that is, with taste) you can and should do only with this factory. And we dare to assure you - there are already precedents and everyone is very happy with the results !!! With the highest quality and at a reasonable price, the factory will do everything for you - from stairs to kitchens and bathroom furniture.
Not tired yet? Well then, let's move on. What's on our right? We go up to the second floor of PAVILION16, the famous ALIVAR factory at STAND A37 / B30. Elegance, style and sophistication from Giuseppe Bavuso (remember, the one who designed the famous ICON and SOUL super-tech kitchens for the ERNESTOMEDA factory, which destroyed all the Germans - you yourself admired them last year). And what is the line of new products from Bavuso - and armchairs with sofas, and a dresser-bar (also very important, you must agree), and beds, and tables !!! Take and make the whole interior from the famous designer! Do not forget to add it to the kitchen only from ERNESTOMEDA.
Don't try to go downstairs now - stay on the second floor, just go smoothly to the neighboring PAVILION 20. And here it is (no, they are) - the most famous group POLTRONA FRAU in all its glory:
STAND D19 / E16 - POLTRONA FRAU brand. Words are superfluous here, we just note that there will be so many new products and they are such that neither in a fairy tale nor in a pen, as they say … By the way, when you look for a good restaurant in the evening for dinner, look for it in the center of Milan on Via Manzoni, 30 - there recently a new showroom POLTRONA FRAU was opened, incredibly beautiful. Well, the BOTTEGA VENETA boutique.
STAND D01 / E06 - CASSINA brand. You will enter a real theater with pieces from the LE CORBUSIER 50 collection and see live how a real revolution in modern design took place.
STAND E01 / F06 is a CAPPELLINI brand, it will help you to get away from a certain intimacy of CASSINA and POLTRONA FRAU, because you will see there very light and bright creations from the famous Paola Navone, Marcel Wanders, Nendo and many other stars of modern design.
A little more airiness and bright colors, without going outside, in the same PAVILION 20 - STAND A11 / B08 of the MISSONI brand, which offers home textiles!
All right, now rest. The EUROLUCE light exhibition must be left the next day. So, your MUST GO stands for the day are as follows:
PAVILION 9 (on the left along the way, if you entered all the same, from the Rho metro station) will delight you with STAND B05 of the famous Dutch brand BRAND VAN EGMOND - the creators of light sculptures made of metal, where you will see 5 new models and completely new finishes
In the same PAVILION 9 - STAND G12, where you will see all the light installations from the VG accessory brand you already saw on the first day.
Well, the final chord of the whole EUROLUCE for you will, of course, be the FLOS STAND C09 / D18 - in PAVILION 13, as always, striking with its size (over 1000 m2) and design in the Art Gallery style (the stand itself was designed by the famous Ron Gilad). A certain dress code has even been adopted for the stand employees while working at the stand. Well, the mass of new products that await you there - as always, from the legends of world design Philippe Starck, Marcel Wanders and many others (by the way, a hint - if you want to see all these stars with your own eyes, so to speak, then on the very first day of the exhibition they are like once at the FLOS booth!)
And do not think, please, that we do not understand that a normal person, even a professional, needs to somehow keep fit while visiting the MUST GO stands. We invite you to combine business with pleasure and visit the aperitifs.
schedule:
April 14: stand ARTE VENEZIANA (Pav. 1, stand A01 / A05) 17:00 - 18:00
April 15: booth TISETTANTA (Pav. 6, booth F36) 13:00 - 14:00
April 15: stand BRAND VAN EGMOND (Pav. 9, stand B05) 17:00 - 18:00
April 16: booth L'ORIGINE (Pav. 6, booth E32) 13:00 - 14:00
April 16: FIAM ITALIA stand (Pav. 7, stand C19) 17:00 - 18:00
April 17: stand ALIVAR (Pav. 16, stand A37 / B30) 13:00 - 14:00
April 17: VG stand (Pav. 1, stand L12) 17:00 - 18:00
April 18: stand CACCARO (Pav. 6, stand C23 / D20) 13:00 - 14:00
