TECHNOLOGIES and ARCHITECTURE
An advertising platform for the promotion of equipment and technologies, the target audience of which is architects.
If your product is technically complex, innovative, if it requires a thoughtful approach and a large client, a detailed explanation and subsequently - constant cooperation with an attentive consumer, then this project is for you.
During the crisis, many manufacturers and distributors are reorienting to online advertising as cheaper and more effective. Within the framework of this trend, Archi.ru offers a new section.
- Advertising on Archi.ru, the most popular specialized Internet portal on architecture in Russia;
- Possessing a target audience (more than 80% of visitors are architects);
- Link on the first page of the portal;
- Your materials will be seen by over 6,000 people a day;
New section "Technologies":
A feed for publishing extended texts, press releases and other informational materials on technologies used in modern architecture.
The page with the text contains: text, information about the company, contact information (phone numbers, website address), illustrations (may be enlarged).
All materials are sent to the daily mailing of Archi.ru subscribers (more than 1000 addresses of voluntarily subscribed, which means - interested readers).
What do we mean by the word "technology"?
Technology is all that matters architects for practical workranging from construction issues to interiors, light and furniture.
Technologies are: facades, engineering solutions, decor, light, furniture, any design items.
All advertising offers of Archi.ru:
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Section Technologies.
The main tool is text advertising.
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Banner advertising on the first page.
The main tool is the publication of graphic banners.
Reduced prices (see below).
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Catalog of products, manufacturers and distributorswhich includes pages describing the product and company.
Primary tool - database search capabilities
In development: we are waiting for your wishes and suggestions.
some important details
WHY ARKHI. RU?
Archi.ru is the most popular professional architecture portal in Russia, has been successfully working in the information field for twelve years (since 1999).
Our attendance is constantly growing. Now it has over 6,000 unique visitors per day.
Section "TECHNOLOGIES"
New offer; is intended for publishing texts about new (or reliable old) technologies, products, manufacturing companies and distributors.
Active block on the first page of Archi.ruIncludes: image, article title, company name, direct link to text. Each new article will be shown in this zone for 7 days. Each new press release - within 2 days |
The zone is located in the upper part of the portal, in the visible range, next to the current announcements and texts of the Architectural News Agency. This will ensure that your material gets noticed. |
Section news feedSecond level of the portal; the link to it leads directly from the first page. The first page of the feed shows links to 10 new articles at a time |
Rubricator. All materials are categorized and stored in the archive. This means that even after the active display period on the first page has expired, users will still be able to refer to your content. |
Material presentation optionsThere are two options for presenting the text - with illustrations located on the left (this allows you to place a lot of illustrations) … |
And with illustrations in the text. This allows you to focus on large images. Images can be enlarged if desired. |
TERMS OF FUNCTIONING OF THE SECTION "TECHNOLOGIES"
The link to the paid text (with an illustration) is published on the first page within 7 days. From the moment of publication, it goes to the first page of the news feed of the section (2nd level of the portal). Links to free publications received under the bonus program are published on the first page for up to seven days, depending on the activity of the section replenishment.
The difference between publishing on Archi.ru from publications on other (construction and other) resources: the presence of an article in the archive is free. All articles, once paid for and published, are stored in the archive. This means that they are constantly available to users working with search and rubricator.
Publishing press releases is a bonus for companies working with package offers.
Press release - a text dedicated to a specific event (exhibition, store opening, competition announcement, etc.). The launch of a new product line is not considered a press release. The editors reserve the right to determine whether the text can be considered a press release or not.
Catalog and representation of companies
The project is currently under development.
What is planned:
- classified product catalog
- extensive search and selection system
- pages of companies - manufacturers and distributors
- integration with the catalog of buildings and projects (Russian and foreign)
- review of press articles
- complex advertising within the section
We are waiting for your wishes and suggestions. We collect the opinions of interested participants.
