“I am not satisfied with the modern lifestyle and the disproportionate consumption and expenditure of natural resources. In essence, we are burdening the Earth. One of our main mottos is to find the optimal balance between humans and the environment. It means respect for nature and for the future of our children."
Ian Krickels.
At the end of June, accompanied by the crew of the Belgian television VT4, Termoros' partners and great friends visited Moscow: the owner of Jaga, Jan Krikels, sales director Pierre Schofs and Greenforce project manager Kirsten Jenssens.
The Moscow tour took place as part of the filming of a documentary about Jan Krikels. This is a film about a person who is not afraid to dream and create a new future, about a person with non-stereotypical thinking, who follows his heart and embodies daring dreams and ideas that seem unrealistic and impossible. About who created a unique company for the production of Jaga heating appliances.
Jan Krikels is the art director and co-owner of the Jaga plant. A person who, having a business, is aware of his personal and company responsibility for our peace and harmony in this world. In autumn 2012, at a meeting of partners and friends of Termoros, Jan Krikels led a dialogue on solving problems inherent in a consumer society, such as the rise in energy prices and environmental pollution.
Yang spoke about five JAGA principles shared by every employee of the company:
- respect nature, invest in the development of energy efficient and economical heating appliances
- wake up the creator in yourself, use innovative materials and production technologies not only to improve the technical characteristics and efficiency of the device, but also to go beyond the boundaries of the traditional concept of design
- think about the future, move forward and create innovative products of the future
- empathize, create not only products, but feelings and experiences
- Build bridges, create your own circle of like-minded people and companies open to innovation.
In May 2013, Jan's book Innovate or die ("Create or Die") was published. The title of the book was not chosen by chance - it is a call to action. The book describes the reality that surrounds us today. The author writes that today we have launched the self-destruction mechanism and if we do not realize the full danger of the path we have chosen, the launched mechanism will be impossible to stop. But it's not too late to change everything. The call of the book is to build a new life, a new philosophy, a new sustainable business, which reflects human spirituality and responsibility, technological innovation and creativity in harmony with nature.
From the very first pages, the reader finds himself in a kind of futuristic space and, leafing through the illustrated pages of the book, becomes a witness of the evolution of the Ordinary Man: the conquest of fire, the use of natural resources, human development and an increase in consumer demands, excessive consumption of limited natural resources, which ultimately leads to their depletion …
For example, we do not realize that we are consuming a huge amount of water. It takes 2,700 liters of water to make a cotton T-shirt. It takes 8,000 liters to make a pair of leather shoes. Water gives many a clear example of how we should handle energy.
This rate of consumption naturally leads to the collapse of the entire biosystem. The remaining natural resources will be sufficient for another 25-30 years. This means that our children have no chance of survival. They will have practically nothing but a pile of rubbish inherited from our generation of "consumers".
Today man is facing an abyss - this is the point of no return. If we do not change our thinking and consumer approach, the Ordinary Man, as a species, is threatened with extinction. Jan Krikels calls from the pages of the book to wake up and go beyond the boundaries of stereotypical thinking, to build your life and business in such a way as to preserve our planet for future generations.
There are no oil and gas reserves in Europe to see a way out in this. The only trump card for us is science, so let's share and share its achievements, emphasizes Jan Krikels. In the JAGA experimental laboratory, ideas are exchanged with partners from different countries, including Russia, to jointly search for new solutions. for the protection of the environment and energy sources. For example, JAGA produces radiators with the Oxygen system.… They have carbon dioxide sensors and measure air quality. The sensor is designed in such a way that when a certain degree of air pollution is reached, fresh air enters it from outside. AND The cover for the Bronx - JAGA radiator is made from recycled plastic bottles.
“We must learn to live on our waste and fully support our existence. The circle must close. We must think in a “closed loop”, as it happens in nature.
At the disposal of mankind there are wonderful minds capable of raising us to the level of perfection that allowed people to go out into space. Now is the time to use these minds to create a model for a cleaner future."
During his visit to Moscow, Jan Krikels was shown one of the iconic objects where Jaga Mini Canal heating devices are installed - the Federation Tower. Also, a meeting was held with the famous Moscow Architectural and Design Bureau "Pole-Design" under the leadership of Vladimir Kuzmin, a partner of the "Termoros" company.
Let everything gone in Moscow, city walks in the welcoming capital, meetings with creative people inspire the Jaga team to innovate even more, which will be reflected in the production of Jaga heating devices.
JAGA is represented in Russia by Termoros.
