The changes affected both the visual design and design, as well as the structure with information content, which made the site more convenient and modern thanks to the latest multimedia and technological developments. The main feature of the new site is the ability to work comfortably with it on devices with different screen sizes.
The modernization of the site was carried out to meet the modern needs of users in the fastest and most convenient access to all the necessary information about Knauf products, areas and technologies of their application. In addition, the site contains a large volume of conveniently structured materials for construction industry professionals, architects, and designers. The launch of the new Russian-language version was made within the framework of the international Knauf program to update and unify all local sites of the company.
An international team of specialists worked on the launch of the new site, combining the experience and competencies of various divisions of the Knauf group. Taking into account the growing popularity of using smartphones and tablets, the criterion of site adaptability comes out on top for all categories of users, which means ease of working with them using devices with different screen sizes. The new version introduces special elements for devices with touch screens, navigation through individual pages, automatic image scaling and much more. For a comfortable display of the site on all possible devices, an automatic change of the page template was specially applied.
In the updated version of the site, it became possible to quickly receive visual information thanks to a new approach to illustrations: bright pictures in the entire width of the page make it easier for the user to perceive information, allow them to quickly navigate in its total volume. The tree-like menu has been replaced by a specially designed filter system, which allows you to quickly search for products according to specified parameters and makes it easier to navigate the site.
An important innovation is the updated "Where to Buy" section, which uses geolocation technologies to automatically determine the user's location and display the corresponding area of the map with points of sale. This greatly simplifies the search for the nearest places where Knauf products are sold. The section with examples of the use of KNAUF products and technologies at construction sites was also updated.
“We are very pleased to present our new corporate website, which has become more modern, convenient and, most importantly, useful for our clients,” Alexey Zimin, head of the Central Marketing and Sales Department of the Knauf CIS Group, wrote in his address. "With its advanced technology functionality, it allows visitors to quickly and easily get accurate, up-to-date information about the company, products and technologies from any device."
The Knauf Group is an international company that has been carrying out investment activities in Russia and the CIS countries since 1993. Today the KNAUF group is one of the world's largest manufacturers of building finishing materials.
www.knauf.ru
