The ROCKWOOL Group of Companies begins rebranding globally. A new logo and positioning video for ROCKWOOL has already appeared on the company's Internet platforms around the world. In the future, consumers will become familiar with other elements of the company's corporate identity, which will be used by all of its subsidiary brands.
Rockwool's new symbol is the volcano. It signifies the company's commitment to enrich modern life through processes and products that harmoniously exist in the environment.
The use of this symbol for all the brands of the Rockwool Group of Companies shows the breadth and depth of the use of the natural power of volcanic stone to enrich and improve modern life. After all, people need not only space for big ideas, but also a place for their embodiment, in order to make this world a better place.
Stone wool plays an important role for people today in creating a comfortable and beautiful life. We do not see it, but a pleasant microclimate, a special atmosphere and coziness are created thanks to its unique properties.
All the secrets of ensuring comfort and solving the problems of modern life are revealed in a new
video that was posted worldwide through the massive Thunderclap social campaign.
The new goal of “Unleashing the natural power of stone to enrich modern life” means that all of the Rockwool Group businesses share a common drive to create products to improve the lives of consumers.
“I am proud to say that the ROCKWOOL Group has for many years been using the power of stone, a natural resource with almost limitless reserves, to create innovative products and solutions. The updated offset_395724 corporate identity has become an important link in the way we talk about our company, conveying a credible vision and a shared heritage across the full range of our product diversity,”says Mirella Vitale, Vice President of Communications, Marketing and Public Relations of the Rockwool Group. …
The ROCKWOOL Group of Companies includes divisions dealing with the production of heat and sound insulation (ROCKWOOL), acoustic suspended ceilings (ROCKFON), artificial soil for growing vegetables and flowers (Grodan), special technical fibers (Lapinus), decorative facade panels (ROCKPANEL), anti-vibration panels for railways and road noise insulation (Rockdelta).
The wide product portfolio of the ROCKWOOL Group of Companies today allows us to solve many of the most important challenges in the field of environmental safety and sustainable development: from energy consumption and noise pollution to the lack of water resources.
ROCKWOOL stone wool materials meet modern needs, ensuring safety and helping to reduce the impact on the environment.
