HP Latex multi-surface printing technology is revolutionizing the speed of interior redesign.
Change of image to speed
At The Hotel Show in Dubai, HP specialists demonstrated record speed, changing the design of the same restaurant throughout the day: from an aesthetic European restaurant, it turned into a Chinese one, then into an expressive Italian cafe, and finally into a place with a characteristic oriental flavor of Dubai. … Each transformation took no more than 30 minutes. In such a situation, the most time is allotted to the designer - to create a concept; the realization, in comparison with the creative process, is almost instantaneous.
video report of transforming a restaurant in Dubai with HP Latex:
The secret to a quick change of image is HP Latex polymer printing on almost any material:
paper, wallpaper, fabric, artificial leather or even thin polypropylene. To decorate the space, the designers used magnetic wallpapers - they do not need to be glued, they are easily attached to a special base on the walls. One pattern or another was applied to the wallpaper with HP Latex ink. Prints come out of the printer dry and odorless - you can start changing skin right away.
And it's not just about wallpaper - in the same way, you can print and change curtains, furniture upholstery, lamp shades. Definitely, this method of "dressing up" the interior is well suited to the rhythm of modern life, where everyone gets bored rather quickly and constant renewal becomes a vital quality.
HP Latex polymer inks are water-based. When printed, they heat up, water evaporates, and the polymer and pigment in the ink are evenly distributed over the surface of the substrate, allowing you to get high quality images with good color reproduction, detail clarity and a resolution of 1200 dpi.
The use of water as a solvent excludes the possibility of toxic fumes, makes the technology safe and hypoallergenic. The ink practically does not contain volatile substances, so the latex printing process does not require additional ventilation of the premises where the plotter is installed: the work does not harm the health of employees, the prints are environmentally friendly and do not smell. The prints are recommended for use in schools, kindergartens, hospitals and apartments. HP Latex Technology, the only interior print in its class with GreenGuard Gold certifications.
Latex technology was introduced by HP in 2008 and has revolutionized the large format printing market in a few years. Today it is recognized as the new industry standard. ***
Revitalizing hospital interiors
Another example of the use of HP Latex ink is to transform the interiors of the Sant Joan de Deu Hospital in Barcelona. The designers turned the frighteningly boring spaces of the hospital into a fairy-tale world with stories about space travel and incredible adventures. Even the MRI apparatus was designed so that it looked like a capsule of a spaceship, into which children now climb not with horror, but with curiosity.
Photographer became a designer
Robin Sprong photographed the nature of South Africa, and quite a few photos have accumulated. He decided to open a design studio - to transfer his pictures using the HP Latex method to designer wallpapers made of paper, natural and synthetic fabrics, curtains, floor coverings, blinds with his pictures. Today his works are known all over the world - the company releases all new collections of wallpapers with breathtaking views of Africa, which are sold not only in rolls, but also in electronic versions, which involve self-printing on large-format HP Latex printers.
The artist managed to realize his design ideas in the interiors of such companies as Investec Bank, The Ritz Hotel, Kingsbury Hospital, the Marley boutique hotel in Cape Town, etc.
Russian designer Yana Svetlova
He successfully implements unique designer collections under the Yana Svetlova Wallcovering brand, created using HP Latex printers. These are all types of wallpaper, and art panels, made, for example, using the technique of watercolor drawings.
*** The brightness and quality of latex printing remains unchanged regardless of the base chosen. The bathroom floor can be turned into a sandy beach, and the ceiling in the nursery can be turned into a starry sky.
Furniture decoration
Separately, it is worth mentioning printing for decorating furniture. In addition to creating custom designs or using printing to decorate custom built-in wardrobes, there are solutions that are so simple and ingenious. For example, a startup MYKEA implemented the idea of decorating one of the most common furniture in the world. Using various artists and designers, they create interesting pictures for standard Ikea furniture models and sell self-adhesive films with pictures all over the world. Thus, each consumer can easily and quickly make a unique design solution from the familiar Ikea design.
Printing on natural canvas opens up new possibilities for creating reproductions of paintings.
There are examples of completely non-standard use of the capabilities of HP Latex machines, such as, say, creating designer clothes and printing on fashion shoes or women's bags.
