It will be located in the capital of the country, Kuwait City, and will be part of the 360 ° Mall. The difference between the department store, whose name translates as "showroom", from ordinary stores - in a combination of boutiques of the world's leading brands and exhibition spaces on three floors and 9400 m2 of area.
Architects Rem Koolhaas and Ayyad Alsaka want to return the country's traditional combination of trade and culture to Kuwait's malls. The transformable halls conceived by them will be at the mercy of curators for organizing exhibitions, installations, etc., which will turn The Exhibition Hall into a public center for citizens.
Partitions delimiting individual zones are equipped with round holes through which the viewer can penetrate from room to room, as well as see neighboring spaces from unusual angles.
The department store's sprawling galleries should be reminiscent of the winding streets of traditional Arab shopping districts. The translucent facade will let sunlight into the interior during the day, and at night it will glow from the inside.
Construction is scheduled to begin and be completed in 2014.
N. F.
