Austrian architects Delugan Meissl won a competition to design a showroom for Hyundai in 2011. As a result, their design was not only embodied in the form of a building with a total area of almost 65 thousand m2, but also formed the basis of the company's "brand identity guide": Since 2014, the MotorStudio showrooms around the world have been realized according to the ideas of the Viennese workshop, renowned for its Porsche Museum.
The complex in Goyang includes not only a sales and exhibition area ("Car Amusement Park"), but also a brand center, a service center, and offices. They are arranged in layers: in total there are 14 aboveground and five underground levels in the building.
Its structure, like that of other new Hyundai MotorStudio, includes Landscape and Skyscap with Profile. The first is an open, permeable space, where cars are exhibited, which can be looked at from different perspectives, like in a real landscape. The "firmament" means the complex overhead part of the building, glazed from below, from above - sheathed with metal panels. The supporting structure consists of four concrete nodes (large and three small) and six "clusters" of steel supports.
