AkzoNobel, the world's largest manufacturer of paints and varnishes and a recognized expert in the field of color, has made a forecast on trends in interior color for the next year. According to AkzoNobel International Aesthetics Center, in 2018 the most in demand will be Smoky Pink, or Woody Allusion, a soft, muted color that reflects the warmth of natural wood.
The Color of the Year is the result of extensive work carried out by the International Center for Aesthetics in collaboration with 11 leading international designers and architects. The selection of Woody Allusion as the main color trend is based on an analysis of extensive research in the field of society, economics, color and design. Having studied the main trends of the outgoing year, experts noted the anxiety and unpredictability of the modern world.
As Helen van Gent, Creative Director of the AkzoNobel International Center for Aesthetics, notes, "The color of the year accurately reflects the mood of the moment."
The need for comfort and the search for harmony with oneself became a source of inspiration for creating new color solutions. In an era of change, the house turns into a place where you can protect yourself from the daily hustle and bustle, return to the roots and recuperate. It is the smoky pink color embodied in the interior design that gives the feeling of comfort, lightness and confidence.
In addition to Woody Allusion, four color collections have been developed to reflect different interior ideas: Hospitable Home, Open Home, Cozy Home and Happy Home. AkzoNobel's color palettes inspire change and harmony. “We understand how important color is for everyday life,” explains Helen van Gent, “color helps to create interiors that match psychotypes and moods as much as possible. Painted walls not only transform the space, but also help to feel uplifting, wherever we are - at home, at work or on vacation."
The announcement of the Color of the Year and the creation of accompanying color collections is one of the main events in the work of the team of the International Center for Aesthetics. For 15 years every year, AkzoNobel experts have been studying trends in the field of decorative paints, colors and design and form the basis of new visual images - interiors in which color takes life.
About company
AkzoNobel is a leading global paints and coatings company and a major manufacturer of specialty chemicals and supplies essential products in everyday life that make our lives more comfortable and colorful. We supply businesses and consumers around the world with essential ingredients, barrier materials and paints. Drawing on best practices, we deliver innovative products and sustainable technologies designed to meet the growing needs of our rapidly changing planet and to make life easier. AkzoNobel is headquartered in Amsterdam (Netherlands). The company, operating in 80 countries around the world, employs about 46,000 people. AkzoNobel's portfolio includes renowned brands such as Dulux, Sikkens, International, Interpon and Eka. A consistently recognized leader in sustainable development, our company strives to energize cities and neighborhoods, create a safe and vibrant world that makes life better for what we do.
