The creators of the Flacon design plant will help form creative clusters in the regions.
Today, the main part of creative clusters in Russia is concentrated in Moscow and St. Petersburg, the main idea of such spaces is to bring together creative entrepreneurs with similar spirit under one roof, to create an atmosphere of creativity and continuous experiment in search of new formats of trade and services.
This idea has been successfully implemented at the Flacon and Khlebozavod design plant in Moscow, as well as in the regions, for example
Flacon1170 at Rosa Khutor, which has brought together high-profile digital startups and it companies under one roof.
The creators of the Flacon brand are planning to create new creative spaces in the regions in partnership with the owners of empty real estate objects. For these purposes, a special franchise was created, which brought together all the experience of the team in building creative clusters and a working financial model capable of "reanimating" buildings that have lost their initial purpose with low investment. For example, factory buildings and "lost" shopping and office centers.
It is assumed that the new creative spaces will house coworking spaces, workshops, multifunctional venues for social and cultural events, showrooms and creative clubs. A full-fledged infrastructure for holding public events will be created on the territory. The new properties will reshape the local rental market by offering multifunctional spaces and new retail formats.
“The format of residences for the Flacon design plant franchise is supposed to be different, depending on the type of premises and the set of“modules”- standardized and packaged business units that we have at Flacon in Moscow, for example, coffee shops, hostels, show rooms, event-sites, etc., - said the head of the Flacon Franchise Mikhail Egoshin. “Plus, we know well the regions and what it is possible to earn on, therefore, despite the fact that administratively new residences will be organizationally arranged in the same way, they will outwardly be projects that are unlike each other.”
The city also benefits from the creation of creative clusters: creative spaces help to revitalize the economy, create a community of creative industries, while becoming a tourist destination, a powerful PR tool for the city.
In total, in the five-year development plan of the Flacon Franchise project, the task is to open up to 30 new residences in the regions of Russia. The company has begun accepting applications from owners of vacant or unoccupied areas. Negotiations are actively underway in several cities at once, where the Flacon Franchise team will turn an idea into a real project, and an abandoned industrial zone into the epicenter of events.
