Lucky and darlings of fate - this is how you can call those who managed to break into Instagram at the dawn of its development. Low competition, simple rules, growing popularity, the audience not spoiled by gorgeous content did their job: the old-timers of the social network have a multi-million army of subscribers, excellent income from advertisers and a luxurious life. Today, it is much more difficult to repeat their success, although special services have appeared for boosting likes and subscribers on Instagram and training courses for bloggers. What should a beginner do who decides to create a profile on a popular site and bring closer the day when it will bring the first money?
Content
1. Planning a strategy.
2. Fill out the profile
3. Subscribers: where can I get them?
4. Content for Instagram
5. Types of content: pay attention to everyone!
Planning a strategy
Before you start filling out and registering an account, you need to answer yourself a few questions:
What's your niche? Decide on your role: then you, what message about yourself will you carry to the world? A cosmetologist, a young mother, a programmer, a political scientist, uncle Misha with golden hands, a promising young singer?
Look at your successful competitors, note interesting tricks and flaws. How do they communicate with the public and do they do it at all? What's your first impression of their account? What influenced this?
Be clear about your USP - a unique selling proposition, even if you don't plan to sell anything yet. What will be your specialty, the difference from many people like you, thanks to which they will remember you, want to get to know you better?
Find your target audience. Suppose these are women 28-35 years old, living in Russia or a specific city. Look at what they “breathe”, who they follow, what they repost.
Having done this work in writing, you will get a clear idea of what your Instagram profile should be like. Such a fundamental strategy will help you not to waste time on stupid actions, immediately start moving towards your goal. It's time to start designing your personal page!
Filling out the profile
We hope that even at the registration stage you thought well about your nickname - it should be memorable or correspond to your occupation, surname or creative pseudonym. Agree, it is strange to imagine yourself as a vamp woman building a business with the nickname "baby296327"? Once logged into the account, a person should have a chance to easily find it later through a search.
Next, set a nice, bright, simple avatar without small letters, frames and effects. It could be your logo or a good portrait.
The next step is to properly design your profile header. You only have a few lines to write: who you are, what you offer / what you do / what you have achieved. This is your chance to motivate the casual reader to spend 10 minutes of their life on further reading. Hook, intrigue! Be sure to include a link to the site or YouTube channel (if you have one), contact information for advertisers, especially if you rarely read PM. You can also put your location and author's hashtags here.
Subscribers: where can I get them?
Blogger without followers: like a bird without wings. What is the point of writing, creating, investing a lot of time and effort, if your work will not be seen by anyone except your mother and 10 girlfriends? Many users have a herd feeling: they accidentally go into their profile, they seem to like everything and would subscribe, but somehow they don't want to be one of fifty close friends … It is necessary to have a solid number in the “subscribers” column even at the initial stages.
To do this, you can turn to a high-quality Instagram promotion service with good reviews, for example, ALL-SMM. Even millionaire bloggers admit that at first they used the services of such sites, because no matter how high-quality the content is, without likes and audience, the algorithm of the social network will throw it at the end of the feed. After cheating, start increasing the natural flow of subscribers:
- put hashtags and geolocation tags;
- add yourself as friends to your target audience, like them and comment on the photos;
- Promote your account in the comments of the leaders of your niche by entering into dialogues with users;
- post interesting content regularly;
- buy ads from Instagram itself or in well-known profiles, negotiate mutual PR with bloggers;
- participate in like times, mutual subscriptions;
- configure traffic to your account from other social networks by linking accounts in the settings;
- take part in shows, arrange contests, sweepstakes, etc.
Instagram content
So, let's start filling out the page! You should not post everything in a row, spreading every day everything that "fell on the soul." We recall the strategy, mission, the desired virtual image and publish only what corresponds and with the optimal frequency - 2 times a day or less. A long silence here is as harmful as the daily “bombardment” of subscribers' feeds with dozens of successful selfies and photos from trips. All publications should have a common style, look beautiful in the general flow. Choose your favorite filter, font for inscriptions, etc. Pictures of different formats copied from the Internet, interspersed with screenshots and frames from a professional photo shoot - an example of a bad profile without a sense of style. Visually oriented people will not look at posts in more detail - and there are most of them in the photo network.
Content types: pay attention to everyone
Instagram has long ceased to be a network with beautiful photos. Now it is a complex system, where each method of delivering information has its own advantages and must be fully present in a successful account.
1. Photos and videos, animations: high quality, vivid, original.
2. Text under the post: many people go to bloggers to read their thoughts or news, and then discuss them in the comments.
3. Stories - short videos recorded in real time, disappearing in a day. Many have long abandoned the crowded tape and only watch them.
4. Live broadcasts and IGTV.
Having understood in detail each type of content, actively communicating with subscribers, regularly replenishing the page with relevant interesting content, you will certainly achieve success and start making money on Instagram. Good luck!
