For fans of JAGA products, there is another reason to be proud and admire them.
JAGA has demonstrated to us more than once that care for the environment can serve as a source of inspiration for creating unique heating devices, and now we have learned the name of the second inspiring muse. This muse is the music of the legendary group The Rolling Stones, in honor of the half-century anniversary of which at the end of 2012 an exhibition Rocking the Art World was held in London, where works of famous artists and masters from all over the world were presented.
The JAGA plant created its exhibit in collaboration with Belgian artist Jumping Bull AKA Géronimo, recreating one of the most recognizable symbols of modern rock culture - the Rolling Stones' Tongue and Lips logo.
This "painting" is nothing more than a two-meter radiator, created from 3000 aluminum cans from Coca-Cola, which is a symbol of environmental awareness and philosophy of both the JAGA factory and the artist. The original radiator was created at the JAGA factory and is called The "Tongue" (Language). The unusual heating device symbolizes the harmony of ecology and art in business.
The exhibition also featured works by Roni Wood himself, which were prepared exclusively for the exhibition. The collection also included works by Andy Warhol 1975 "Mick Jagger", Russell Young "Mick Jagger Red Lips", German portrait painter Sebastian Krueger. The exhibition opened in November and lasted 2 months. It was timed to coincide with the anniversary tour of The Rolling Stones.
JAGA produces energy-efficient heating appliances that are practical, environmentally friendly and reliable. And I must add: amazing. As Jan Krikels, art director and owner of the Jaga plant, said in an interview: “We shouldn't make the kind of radiators that people need. Our job is to make those radiators that people don't know about, but they start craving as soon as they see them!"
The principles that make JAGA unique:
- respect nature, invest in the development of energy efficient and economical heating appliances
- wake up the creator in yourself, use innovative materials and production technologies not only to improve the technical characteristics and efficiency of the device, but also to go beyond the boundaries of the traditional concept of design
- think about the future, move forward and create innovative products of the future
- empathize, create not only products, but feelings and experiences
- Build bridges, create your own circle of like-minded people and companies open to innovation.
This unexpected approach and ideology distinguishes JAGA and makes clear its success from the very beginning in 1962 and the interest of more and more generations of designers in JAGA products.
The JAGA factory in Russia is represented by the Termoros company.
Representative office of the company "Termoros" on Archi.ru.
