The new building will appear at the end of 2015 in the northern part of the Pudong business district, on the site of the Shanghai shipyard: it will be erected on a skid ramp, along which the finished ships were launched into the water.
The industrial past of the region was reflected in the solution of the project: the steel frame beams covered with a metal mesh are designed to remind of the skeletons of the ships built here.
One part of the exhibition center will be raised above the vast new "plaza", the other - hidden under a ramp. Thus, the building organizes the public space around, and the ramp itself will turn into an open-air theater, suitable for concerts, film shows and fashion shows.
