So, at the beginning of June 2015, the trial on the sites alutech-kupit.ru, pravdaproalutech.ru, pravdaproalutech.com … The intruder will incur arbitration penalty Moscow. The domain name administration right was transferred to the ALUTECH Company.
For the first time, the above sites were discovered on the Internet in October 2014. The content of the resource was composed of reviews of dummies in text, photo and video formats with sharp negative content about the products of the holding. After analyzing the responses, the management of ALUTECH Group of Companies made a decision to immediately start a trial.
Alexander Ryzhkovsky, head of the group of Internet projects of the ALUTECH Group of Companies, agreed to comment on the work to protect the company's reputation.
What is the peculiarity of the content of these sites? Has the credibility of the published reviews been analyzed?
Alexander: - In our opinion, this project was specially fabricated. The ALUTECH company is constantly increasing its presence in the markets, expanding its client base, so we assume that these are the intrigues of competitors. Such methods of struggle are not new in our time. But in this particular case, it was clear that this is a custom project, specially prepared for it for a long time.
We analyzed every photo and every review using modern technical means. All materials were changed in graphic editors, indicating fake contracts for the purchase of gates, roller shutters or automation. The authors posted their messages on these sites in social networks from the ip-addresses of India, China, South Africa. The same photos were used to describe different stories, etc. This was an indirect confirmation of the targeted preparation of materials by an organized group of individuals. Their goal was to discredit the ALUTECH brand in the eyes of consumers.
How soon did you manage to find sites discrediting the holding's reputation?
Alexander: - We managed to fix the appearance of a suspicious project a few hours after its launch. For this, the company possesses high-tech information resources. Later, we saw bursts of posts to promote it on social networks. Then the cybercriminals connected contextual advertising channels and black optimization methods to the promotion.
What is the future of the sites?
Alexander: - Together with the management of ALUTECH Group of Companies, we decided to leave these sites and publish the court decision on them.
Denis Martinovich, Director of Legal Support of ALUTECH Group of Companies, said that collecting evidence for filing a claim was not difficult. And the experience gained will allow us to more quickly respond to such cases of unfair competition on the Internet.
Tell us, what was the procedure for protecting the holding's reputation?
- ALUTECH did not have such legal experience. But, the legal basis for litigation in this kind of cases exists both in Belarus and in Russia. And within the framework of the Eurasian Union, all processes proceed according to a well-oiled principle, clearly and quickly. After the discovery of suspicious resources, a competent team was immediately assembled to promptly collect and record the necessary evidence.
- We assumed that this was the handiwork of individual competitors. Therefore, the priority was the goal - to punish the violators. To do this, our employees acted exclusively according to the law and achieved justice, albeit a long, but honest way. And, as practice has shown, even in such a dynamic environment as the Internet, traces always remain. We will continue to strictly suppress such provocations against the brand by legal means.
ALUTECH is a brand with a worldwide reputation. The quality of manufactured products is the key to the trust of millions of buyers from all over the world, therefore the company is interested in the positive evaluation of its products by customers. The successful outcome of the reputational lawsuit was only possible thanks to the dedicated and close-knit professionals working for the company.
At the moment, the owner has been established, in whose name the domain names were registered. Actions are being continued to identify other responsible persons and assess the economic damage caused by ALUTECH.
