Carrying out i Saloni WorldWide Moscow, The 12th leading exhibition of interior design, fully reflects the positive trend in the furniture market.
So, the wording of the advertising slogan of the upcoming exhibition - “Design without borders. Milan is closer than you think - indicates that Federlegno Arredo Eventi and MADE Eventi continue to view Russia as a key venue for their events, such as i Saloni WorldWide Moscow, SaloneSatellite WorldWide Moscow and MADE expo WorldWide.
The economic crisis could not but affect the reduction in the share of imports in late 2014 - early 2015. At the same time, it is worth emphasizing the absence of a decline in consumption in 2014 both in the durable goods market, which includes furniture, and in the real estate market, due to an increase in cash investments facing the threat of a decrease in the purchasing power of the ruble. In particular, the target audience of Made in Italy products was not affected by the overall decline in purchasing activity compared to other consumer groups. In 2015, Italy again became the second largest exporter of furniture to the Russian market.
Russia continues to occupy 5th place among the countries-exporters of Italian productswhile remaining a key sales market for Italian furniture companies. According to the forecast, for the next 6 years Russia will remain the leading consumer of Italian furniture in the category BBF (Bello e Ben Fatto / Beautiful and Well-Made / Beautiful and Well-Made).
Another confirmation of the interest of Russian buyers in the products of the furniture sector and the Made in Italy product category are the following figures: at the Salone del Mobile. Milano 2016 was visited by about 14,388 people from Russia, which is second only to the share of visitors from China.
About 300 companies producing furniture and interior items decided to take part in the upcoming i Saloni WorldWide Moscow exhibition at Crocus Expo-2 (pavilions 7 and 8) in order to acquaint visitors with the latest novelties of the Milan furniture salon. For them, the Moscow exhibition is a unique opportunity to consolidate their positions in the markets of Russia and the CIS countries, where there is an active demand for classic, designer and luxury furniture, which is also confirmed by the high interest in the new xLux sector during the April Salone del Mobile exhibition. Milano.
This year at i Saloni WorldWide Moscow it is expected over 30,000 visitorsincluding industry professionals, Italian design aficionados and members of the press. All of them are convinced that this exhibition contributes to the promotion of high quality furniture products on the Russian market, and is also a key event in which a wide variety of novelties are demonstrated: furniture, finishing materials, lamps, kitchens, accessories, bathroom items and textiles.
12th in a row SaloneSatellite WorldWide Moscow competition is traditionally considered a launching pad for young designers from Russia and the CIS countries. The event gives young professionals a unique opportunity to communicate with representatives of companies participating in the exhibition and evaluate their strengths.
Together with i Saloni WorldWide Moscow, Crocus Expo-2 will host 3rd MADE expo WorldWidededicated to the architecture of interior spaces. It will be attended by a number of leading Italian companies producing doors and surfaces. MADE expo, the leading European trade fair for architecture and construction, will take place in Milan from 8 to 11 March 2017.
Within the framework of the exhibition, together with the ICE Agency - the Italian Embassy, the Department for the Development of Trade Exchange master classes will be organizedwhich will give visitors the opportunity to learn a lot about the latest trends in design, as well as participate in interesting discussions and exchanges of opinions. In previous years, many authoritative representatives of the world of design and architecture took part in the master classes.
The theme of this year's master classes (in pavilion 6), moderated by journalist and design critic Olga Kosyreva, is the design and architecture of interior spaces. Key speakers will be Duilio Forte, Claudio Lazzarini and Karl Pickering, Francesco Librizzi - representatives of three of the eleven architectural firms that took part in the project ROOMS. Another philosophy of dwelling, which was organized within the framework of the Salone del Mobile. Milano exhibition at the XXI International Triennial in Milan.
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