In Tel Aviv, the 154-meter Rothschild Tower at the corner of Rothschild Boulevard and Allenby Street is fully completed: for Richard Mayer, this is the first residential skyscraper outside the United States and the first construction in Israel.
The concrete-framed building is enclosed by a curtain glass façade protected from the outside by a light screen from the outside: a nod to traditional Middle Eastern capes and veils, as well as the outdoor Tris blinds typical of local residential developments.
The characteristic white color for Mayer's works and the "permeability" of the facades are intended to distinguish the tower from other high-rise buildings in Tel Aviv, as a rule, much more massive. At ground level, lightness was even more important: in order not to disturb the liveliness of the first floors of Rothschild Boulevard, the authors of the project used pilot pillars, placed a spacious lobby, shops and a garden on the first tier.
Buildings became an important basis for the project
White City, a district of Tel Aviv built in the 1930s and 1950s in line with the modern movement and now listed as a UNESCO World Heritage Site: right at its heart is the Rothschild Tower. In addition to the general spirit, the project uses the accentuated corner balconies typical of houses from that period.
![EQUITONE [Natura] N164 White: Delicate White](https://i.architectureprof.com/images/004/image-9928-j.webp "EQUITONE [Natura] N164 White: Delicate White")
