Experts predict that in two years, spending on augmented reality technologies will reach billions, entering all sectors of the economy. AR technologies have reached the industry known for its conservatism today. For the first time in the packaging of Russian-made building material, augmented reality was applied: by the beginning of the new season, the manufacturer of heat and sound insulation from stone wool ROCKWOOL updated its flagship product for private housing construction, Light Butts SCANDIC, using new technologies.
The material of the Danish brand is known on the market not only for its fireproof properties, but also for its ease of transportation due to the compressed packaging, as well as the “flexi” edge that facilitates installation. In the re-release of the popular product for thermal insulation of a country house Light Butts SCANDIC, the manufacturer turned not only to minimalism, reducing the name to one word - "SCANDIC", updated the design in connection with the rebranding, but also to new digital technologies, adding useful information directly to the packaging, making it is more accessible to perception. Now, to find out all the installation secrets for a particular application, you do not need to go to the site www.rockwool.ru - using the free "Label" application, you just need to point your smartphone at a pretty image of houses on the packaging. Then the magic happens: a 3D house appears, which can be twisted from different sides, choose the area that needs to be insulated - there will be appropriate installation tips that are understandable even for the humanities.
The manufacturer uses augmented reality technology to popularize the idea of the correct installation of building materials. The efficiency of the material itself, but also the durability of the structure and the whole house, depends on how the thermal insulation is mounted. Correct installation allows you to avoid the appearance of "cold bridges" and to fully realize the potential of stone wool, in particular - to increase the energy efficiency of the house by more than 60%, creating a favorable microclimate.
“Augmented reality technologies are already actively used in the packaging of FMCG products, and their effectiveness cannot be ignored by large brands in other industries. ROCKWOOL is a pioneer in many digital innovations in the marketplace, and AR technology is no exception. We are trying to find ways to make our customers' lives easier and more convenient, and new technologies have great potential for this, so we always "try" on all emerging technologies. We decided to start introducing augmented reality with one of the most popular heaters in Russia. New packaging - one more level of comfort of using SCANDICA after compressed packaging and flexi-edge. We are sure that consumers will appreciate the updated SCANDIC,”comments Irina Sadchikova, Marketing and Strategic Development Director of ROCKWOOL Russia.
About company
ROCKWOOL Russia is part of the ROCKWOOL Group of Companies - the world leader in stone wool solutions.
The products are used for insulation, sound insulation and fire protection and are intended for all types of buildings and structures, as well as for shipbuilding and industrial equipment. ROCKWOOL provides consulting services in the field of energy efficiency of buildings, supplies system solutions for facade insulation, roofing and fire protection, decorative panels for facades, acoustic suspended ceilings, sound barriers to protect against road noise and anti-vibration panels for railways, artificial soil for growing vegetables and flowers.
ROCKWOOL was founded in 1909 and is headquartered in Denmark. ROCKWOOL owns 45 manufacturing sites in Europe, North America and Asia. It employs over 11,000 professionals. Russian production plants ROCKWOOL are located in Balashikha, microdistrict. Railway Moscow region, in g. Vyborg, Leningrad Region, Troitsk, Chelyabinsk Region, and SEZ Alabuga (Republic of Tatarstan). Website: www.rockwool.ru
