Before the holidays, offices are seized with an unhealthy fever: gifts are being carried. Employees compete - who is more. Your neighbor on the right already has seven cups with logos of different companies, and you only have five. But you already have eight weeklies, and your neighbor on the left has two fewer. The secretary is carrying the fifth business card holder, the head of the marketing department - the eighth bottle of champagne, the accounting department is filled with sweets. Are you sure you want to continue participating in this gift rush? That your business partners definitely need these cups, stationery sets, candies, calendars and diaries? Already have a gift budget? Perfectly! Take part in the "Charity Instead of Souvenirs" project. This is a social initiative of companies that have given up buying corporate gifts for the holiday in favor of good deeds.
According to expert estimates, the budgets of corporate gifts in Russia exceed $ 1 billion. More than 80% of these funds go to waste, settling in desk drawers. At the same time, this money can be used much more productively. For example, 5,000 euros is five bottles of elite cognac in terms of gifts or a life-saving operation to remove a brain tumor at the N. N. N. N. Burdenko for one child. 15,000 euros is a corporate party or a donor bone marrow found for a child, giving hope for life.
Participation in the initiative “Charity instead of souvenirs” is a voluntary decision of the companies. Each company independently determines the amount of donation and can repurpose the “gift” budget for charitable purposes, both in whole and in part. The initiative in Russia was coordinated by the Charities Aid Foundation (CAF), a non-profit organization that provides assistance to charitable organizations and those who support them.
For the Give Life Foundation, this is a unique chance to provide children with the necessary medicines and technologies. The more companies join the initiative and donate their holiday budgets to charities, the more children will be able to help. And as a gift you can present your partners with a "kind" postcard.
Friends and colleagues, remember: giving good deeds to business partners is more important than ordinary souvenirs. In this way, you are giving involvement in saving children's lives, and such gifts are priceless.
