Architectural Rebranding

Architectural Rebranding
Architectural Rebranding

Video: Architectural Rebranding

Video: Architectural Rebranding
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Anonim

The 10 floors of the new building will house shopping areas, a café, a spa center, a bookstore and a space for exhibitions and receptions.

The project is based on the motif of a tree leaf, which in this case replaced the famous LV monogram. It is reflected in the floor plan, sectional view and on the facade of the building. In the latter case, leaf-shaped openings should become a clearly readable "sign" of the store from a distance and make it an architectural landmark - thereby establishing the presence of the customer, Louis Vuitton, on the Japanese market. However, this is far from the first of the world famous brands of fashionable clothes and accessories, whose boutiques in Tokyo are important not only from the point of view of the economy, but also from the point of view of architecture. It is also typical for expensive stores in this country to unite many functions in one building at once.

In the case of the UN Studio project, for a clearer distribution of zones for different purposes within one building, it was decided to divide it into three levels with several floors in each; they will differ from each other in a different "atmosphere" corresponding to their function. Each floor, in turn, will be divided into four "sheets" - sub-floors, arranged in a spiral. Also, the building will have open terraces that will combine different functions - in a freer, “garden” environment.

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